Edmontonians have very close cultural, societal, and recreational ties to the North Saskatchewan River. Glass of the Sask is an ongoing multi-channel campaign to remind Edmonton and surrounding communities that our tap water is safe and tastes great. Whether you're at a sporting event or out for fine dining, you're encouraged to have a Glass of the Sask – made local, by Epcor. Murals installed at the Re/Max (Riverhawks) Stadium were designed to be seen by thousands of people throughout the baseball season. Refillable, recyclable water bottles were given away throughout a summer of events sponsored by Epcor. Out-of-home and social ads run throughout the year to keep Epcor’s water utilities top of mind for consumers. Carafes placed at some of Edmonton’s finest restaurants speak to the quality of care that Epcor provides.
Glass of the Sask Mural Installations
Across Edmonton, we remind residents that the North Saskatchewan River is a system that provides us with essentials for daily life – and Epcor facilitates those essentials.