Edmonton Shows Up. It’s a cliché, and it’s true. We push strangers’ cars out of the snow, mow the neighbour’s lawn and pack the city’s festivals every summer. So when Edmonton Elections asked us to get more people voting after a low turnout in 2021, we didn’t tell people they were voters. We reminded them they’re the kind of people who show up when it matters, and voting is just one more way to do it.
This campaign ran throughout the pre-election period in seven languages, across video, radio, social, digital, out of home and print. It walked people through every step, from registering and working a voting station to special ballots, advance voting and casting their ballot.