For an energy utility company, a good PR strategy is to remain invisible. As consumers, we miss the connection between people in orange jumpsuits wading into stormwater ponds – and safe neighbourhood sidewalks. We miss the connection between the white service truck blocking the alleyway – and uninterrupted Netflix during that wind storm. We miss the connection between those green boxes that dot every street – and our phone charging every night. By showing the real people who service these systems – rain or shine – we are reminded that our critical infrastructure systems are human at their core, and require care from people just like us.
Epcor Cares
Everyday utilities work best when you don’t have to think about them. This series puts faces to the people who keep the lights on and the water flowing around Edmonton.