Climate Emergency Unit needed to create urgency around climate change activism, and recruit the next generation of climate stewards and activists to its cause. We recognized that young people move and think fast and furiously – the type of energy required for the magnitude and importance of climate-related campaigns. People are inspired by youth and by the heroic actions of others. If strategy is a verb, then our verb of choice for this campaign was mobilize. Media from WWII was designed to recruit talent, ignite action, align interests and drive change. We took a page out of that book to tell a story about mobilization.
Youth Climate Corps
Climate campaigns need the ferocity and urgency of young people. Borrowing from wartime mobilization posters, this animation was built to get people off the sidelines.
