Years of partnering with ERA provided vital context for their website overhaul.
The Challenge
Since 2009, Emissions Reduction Alberta (ERA) has invested more than a billion dollars in clean technology. Its website needs to serve everyone from innovators looking for funding, to industry partners, government and media, while keeping pace with a growing portfolio of projects, programs and publications. As its work grew, the website needed to do more than share documents. It needed to bring ERA’s impact to life.
The Solution
In 2022, we rebuilt the site on a flexible, block-based WordPress framework, giving ERA the tools to manage its own content and a system that could grow with its needs. We rethought the navigation as content expanded and refreshed the visual design with custom blocks, live statistics and found opportunities for integrating more video and motion.
Since then, we’ve continued to build on that foundation. A searchable projects database followed in 2023, along with annual custom, long-form web pages that turn static annual reports and business plans into engaging, interactive experiences.
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Gallery
The Result
ERA’s website connects data with the people, funding programs and real-world projects that show where its investment is going and what it’s achieving.
Key features include:
Projects database: Every ERA-funded project has its own record, with funding amounts, total project value and forecast emissions reductions. Visitors can filter by sector, project type, organization type and status, explore the portfolio through charts or a map, and download the full dataset under ERA’s open data licence.
Annual Business Plan and Annual Report interactive pages: These annual publications are interactive web pages, bringing together leadership messages, portfolio impact figures, commercialized projects by industry and strategic priorities. Links connect those priorities directly to the programs and funding calls behind them. Each new edition builds on reusable components, making annual updates easier and more efficient.
Impact stories: These stories bring the people and places behind the numbers into focus. An active blog also gives ERA a place to share new developments, highlight funded projects and showcase progress as it happens, keeping the website current as its work evolves.Impact stories: These stories add the people and places behind the numbers.
