As families began making their way back to Edmonton’s recreation centres after COVID, our client needed to replenish their aquatics department after scaling it back due to the pandemic. The challenge was to reach students – the ideal job candidate – and to position recreation centres as the ideal job opportunity for students. We were fortunate to have cost-free access to internal advertising real estate within recreation centres across the city. We displayed several concept variations, digitally and non-digitally, throughout these centers. Using the familiar sight of a Google calendar, we depicted the flexibility these jobs offered, appealing to the hectic and unpredictable student schedule.
Aquatics Recruitment
A lifeguard recruitment campaign aimed at students, pitched on the thing they need most from a job: a schedule that bends around a totally packed semester.
